Home Furnishings bedding Essay

Home furnishing has m both domains that furnish bed paths with frames, comforters, sheets and dressers and much more. A house furnishing is a way to personalize the house whether its with the help of professionals or simple your own ideas. The party Polo Ralph Lauren founded in 1967 and their main headquarter is currently in New York. Ralph Lauren was the ane who founded the family which he is the CEO, Chairman, and chief occasion for the lodge. The company also sells returns for men, women, and children, accessories, fragrances, and home furnishings. It operates in Europe, Asia, and the Americas.Ralph Lauren first launch his home collection in 1985 including bedding, including bedding, towels, argona rugs and much more. Home furnishings include bedding and with the bedding department it has mattress coat, pillows, sheets and blanket, and quilts. The mattress size is important because it depend the size of the sleeper and the dimensions of the bedroom. The sm each(prenomin al)est size of the bedding dimensions is the twin size which has a dimension of 39 by 76 inches. The next size is the full size mattresses measure 54 by 75 inches and queens provide an extra 6 inches to the full-size width and 5 inches to the length.Standard king mattresses bind ample room with a 78 inch width and 80 inches in length. (ProQuest) The pillows come in unlike size to match the bed and each(prenominal) the pillows are 20 inches in width and in length it varieties. catch stars breath cases and sheets are sold in pairs or separately. They are sold separately because it all(a)ows the customers to pick their own design, how they privation their sleeping environment to look like. They sell separately because something consumers does not like the designs so they rather acquire the design that they are comfortable.The construction of pillowcases, sheets and shams varieties and the most popular theoretical account use in this is woven. The next fabric is Cotton and cotto n/poly dominates the market. Cotton gives absorbency while polyester gives durability and wrinkle resistance. more or less sheets are made with spun yarns. (Ho all overs) Muslin and percale sheets are the most common. Muslin sheets are made from carded yarns while Percale is made out from combed yarns. Other type of fabrics is sateen, satin, flannel, or knitted jersey or tricot. Its important to pay attention the caring part because on that point are some sheets, pillowcases that can easily get damaged.The white sheets should be machine was completely and dry out according to manufacturers instructions. Do not combine dark colors with beach and only apply beach on white sheets. Its good to rotated and avoid employ the akin set also using a mattress pad or covers to protect the sheets will extend the life sentence of the bottom sheets. Ralph Lauren has capturen from being a mono-brand US centric menswear interlocutor to designer manufacturer and wholesaler of international luxury lifestyle brands for men, women and children. (Business source Swot analysis).Ralph Lauren has many products that can offer to their customers because its a growing industry. Some of the brands and names of Ralph Lauren include Polo by Ralph, Lauren, Purple Label, Club Monaco, Rugby, Ralph Lauren Womens Collection, Black Label, wild blue yonder Label and Lauren by Ralph Lauren, among others. The successes of the brands are due to the official riggingter of the 2008 US surpassing and Paralympics teams by the United States Olympic Committee in 2008. It has sign a five year contract with R&A to outfit all the members staffing and all the officials in the Open Championship up to 2016.Ralph Lauren distributes their products through and foreign and domestic network. It has a successful global distribution network which allows its merchandises to be sold in a total of or so 9,000 retailers worldwide, ranging from high-end department stores such as Neiman Marcus to discount retai lers such as TJ Maxx. (Business source). Ralph Lauren is divided into three segments the first one is wholesales, the second one is retail, and the third one is licensing. Licensing is very important because any product whether in-house produced or licensed, have to be designed by Mr.Lauren and his design staff. All of his home furnishings products are produce by his licensing partners who has the salutary to sell them whether its internationally or domestic. It has multiple channels where they distribute their products. Ralph Lauren has 201 factory stores worldwide and 178 full-price retail stores. It also has 474 concessions-based shop-within-shops, and six e-commerce websites.The full-price retail stores range in the size of approximately 800 to 38,000 square feet and are find in major upscale street locations and upscale regional malls in large urban markets. (Business Source). Most of these factory stores are located in loss malls. Some of the factories have a length of 250 0 to 20,000 feet in the Americans 1,400 to 19,700 square feet in Europe and from 2,800 to 11,800 square feet in Asia. It also operates a concessions-based shop-within-shops that has around 209 retail locations utilise to Ralph Lauren-branded products. Most of the shops-within shops are located in Asia and the size of this concessions-base is approximately 180 to 4,300 square feet.The company has a successful globe distribution that allows merchandise to be in 9,000 retails worldwide. Home furnishings by Ralph Lauren afford their customers a feature that has a contemporary, creative style and also employs ticking-striped patterns, industrial accents and flea-market-inspired finds to create an unexpected rustic look. (Ralph Lauren). The company wants their customers to be happy with their product and thats way they offer the best whole tone with the best cloth so that their customers can come back to the company and purchase more.Polo Ralph Laurens status as a premier lifestyle br and supports higher product margins, product extensions, and consumer loyalty. The company long-term annually grow is 20% to 30 % on their distribution. This company has a price range to be higher because Ralph Lauren is one of the premier consumer lifestyle brands with considerable brand equity. The company has laborious brand equity because it has capitalized on its strong fashion design and effective merchandise to cook a premier lifestyle brand with global revenue exceeding an estimated $5 billion, including licensees. (Business Source).It also states that the company is one of the few brands capable of developing a portfolio of products and brands ranging from the moderately priced Chaps by Ralph Lauren to the luxury priced Purple and Black Labels. (Business Source). The company has many ways to merchandises their products which include websites, outlet malls, factories and much more. In addition to these, the company sells its products through three websites in the US, inc luding ralphLauren. com, rugby. com and clubmonaco. com, the company has more websites in the European part.Only the Unites States the company has acquire new-fangled customers about 600,000 customers. Only selling from website in helps the company to reach wider customers and faster than any other companies. Not only do they sell their merchandise over the internet they sell it through catalogs, retail stores for example Macys and high ended department store. Not any department store can sell Ralph Lauren products because they must have a license with the company itself. The company chose high end department stores because they know their customers and also because they have loyal customers who love to shop in this high-end department stores.Also because the brand of the product will distinguish how the material is made and how good of a quality it is. There are many rules and regulations when it comes to all products categorized as linens must be designate in accordance with the laws that relate to the consumption of textile products. The Textile Fiber Products Act (TFPIA) requires that generic eccentric names and fiber content be listed on the label and flammability standards for mattress. (Hoovers). The companys name is build around the highest ethical and legal standards.Ralph Lauren is guided by the California Transparent Act which states that all of its suppliers to stamp out the hiring of slave labor and prevent practices that could contribute to human trafficking.1. verify product supply orbits using third party auditors to ensure that our product supply chains are compliant with our Operating Guidelines and all applicable laws and regulations prohibiting slave labor and human trafficking 2. conduct independent audits of our suppliers to evaluate their compliance with our Operating Guidelines and all applicable laws and regulations prohibiting slave labor and human trafficking 3. equire certification by our suppliers that materials incorporated i nto our products comply with our Operating Guidelines and all applicable laws and regulations prohibiting slave labor and human trafficking in countries where our suppliers are doing business 4. maintain internal duty standards and procedures for employees and contractors failing to meet our Operating Guidelines prohibiting slave labor and human trafficking5. provide training for our supply chain executives and employees on the prevention of human trafficking and slave labor. (RalphLauren. om) The company is always doing things to change the product and to promote new products to their loyal customers. Ralph Lauren will launch new lines and maintain brand strength. The company views the internet as the bod one source of future growth that will increase very fast. They are advertising and marketing in a unique form associate with distinct design, luxury and quality.Retail stores are stillness very important because its the foundation and the growth of the company and it has given t he confidence to apply its expertise to wholesale business, including erchandise mix, visual presentation and excellent customer service. (Valuation Reports). Ralph Lauren wants to expand to new products with new categories in different parts of the world. In conclusion the company has many things to offer to their loyal customers and expanding everything to new places and expanding new product will definitely have new customers. Its important for the company to keep the good quality and good merchandise because its a way to stay in business for much longer.