Adolescent is an important stage of life for establishing health

Juvenile is a significant phase of life for building up wellbeing Presentation Juvenile are not beasts, they are simply individuals attempting to figure out how to make it among the grown-ups on the planet, who are most likely not entirely certain themselves. India is the second most well known nation with complete populace of 1081million involving almost 30% of the all out populace, among which youths (10-18years) structure a populace of 22.5% (WHO, 2001 registration). Pre-adult is a significant phase of life for setting up wellbeing conduct, mentalities and way of life. It is a period portrayed by fast physical development, sexual, mental, sexual and physiological development. Wellbeing conduct is one pointer of strength of more youthful individuals that may serve both as a proportion of wellbeing after some time also an objective for wellbeing strategy and pregnancy and inclined to chance conduct like animosity, exploitation, wretchedness, self-destructive ideation, substance misuse and sexual conduct (Grabber,2004). Analysts have uncovered that a lady sexual advancement begins as ahead of schedule as 13 years, however her body isn't very much evolved to hold up under strains during pregnancy there is moderately high hazard for the young moms between 15-18years old enough (Discovery foundation, 2010) Young people are viewed as sound since mortality in this age bunch is moderately low. Infact, the pre-adult young ladies can do have a scope of medical issues like pallor, expanding pre-marriage sex, prostitution, regenerative tract diseases, school drop out, helpless nourishment, early kid bearing and conceptive complications.etc (WHO, 2006). Today everywhere throughout the world, adolescent pregnancy is, developing as a significant issue, roughly 15 million pregnancies happen each year among young ladies matured 15-19 years. They are progressively basic in the creating nation like India. In spite of the fact that half of young ladies get hitched by 18 years, 19% of complete fruitfulness rate (15-19 years) is juvenile pregnancy, 27% of them have neglected need of contraception, and 4.7% of them were utilizing present day technique for contraception (WHO,2006). High school pregnancy is characterized as getting pregnant underneath 18 years. Youthful young people (12-14 years of age) are bound to have spontaneous sex and are bound to be worried in to sex. Most adolescents don't plan to get pregnant, however many do. Regularly adolescents don't get ideal pre-birth care and they have a higher danger of pregnancy like hypertension and its confusion, untimely birth and low birth weight (Health Orates, 2008). Early marriage and early pregnancy are acknowledged social standards of our general public. The result of high school pregnancy is influenced because of ignorance, poor financial condition, deficient pre-birth care. A large portion of the juvenile young ladies dont have satisfactory information about pubescence, high school pregnancy and other regenerative wellbeing. Negative discernment which they accumulate from different sources frequently adds to STDs and HIV diseases (Chahande, 2002). High pace of mortality and dismalness has consistently been related with pregnancy and labor in pubertal and juvenile young ladies, and furthermore an emotional ascent in the quantity of pregnancy, premature births, and explicitly transmitted illnesses. Along these lines it is progressively perceived that great conceptive wellbeing truly starts in young people. Regenerative wellbeing is impacted by numerous variables, for example, instruction, sustenance, sexual jobs, sexual status, social practices and financial turn of events (K.Park, 2009). A cross sectional observational investigation was directed on predominance of youngster marriage before 18 years old among the youthful grown-up ladies in India. Information from National Family Health Survey-3 were constrained to the example of Indian ladies matured 20 years. The outcomes demonstrated that 44.5% of ladies matured 20 years were hitched before 18 years, 22.6% of ladies were hitched before the age of 16 years and 2.6% ladies of were hitched before the age of 13 years (Raja, Saggurti N, 2008) A cross sectional examination on Reproductive example, perinatal mortality, and sex inclination was directed in country Tamil nadu in India. In this examination 30 town regions were arbitrarily chosen and served by wellbeing sub focuses. The members were 1321 juvenile ladies. The Result demonstrated that 41% of the subjects (535) were primiparous, 7 subjects (0.5%) were stupendous multiparous. The, the neonatal death rate was 35.3/1000, the perinatal death rate was 42.0/1000 and the stillbirth rate was 13.5/1000 births (Birgitte Bruun Nielsen, 2000). Requirement FOR THE STUDY Universally adolescent pregnancy represents 16 million in the age gathering of 15-19years, in which 10% is high school pregnancy, one - third is fetus removal, 14% of them prematurely deliver and 52% will bear youngsters. In creating nations represents 95% of adolescent pregnancies, the most noteworthy teenager birth rates has been recorded in Mississippi, with of 68.4%, Mexico with 64%, Texas with 63%, the least rates are recorded in nations with in upper east 18.7%, Vermont with 20,8% (WHO,2009). In India 42.9% young ladies are in age gathering of 15-17 years and 14% young ladies in age gathering of 17-19 years and 3/10 young ladies get pregnant before 20 years, 1/6 young ladies are destined to youngster moms and 47% of Indian ladies matured 20-24 wedded before legitimate age of 18, and 56% are in provincial zones. The all out ripeness rate was 6.2-6.7 (WHO, 2000). The ongoing examinations uncovered that young people become explicitly dynamic in early adolescence and they face difficulties of beginning of monthly cycle contrasted with urban territories. 40% of youngster young ladies matured 15-19 years had intercourse at any rate once and lean toward the musicality technique for conception prevention. The frequency of adolescent pregnancy was 63% and predominance rate was 28 and 32 for every 1000 in provincial and urban zones of Tamilnadu. In Coimbatore, 15.2% of immature young ladies and 0.7% of youthful young men are getting hitched early (WHO, 2005). A report by spare the youngsters found that, every year thirteen million kids are destined to ladies under age of 20 years in around the world. More than 90 of these births happen to ladies living in creating nations. The higher pace of adolescent pregnancy on the planet with 143/1000 young ladies in age gathering of 15-19 years is in sub-Saharans Africa and the Fertility rate in south Asia extend from 71to 119 birth/1000 ladies matured between 15-19 years (Health and segment review, 2010). A graphic and similar investigation on information, mentality and conduct identified with sex among high school young ladies among nursing and non nursing understudies was directed in Taiwan. An aggregate of 792 understudies were enrolled from one nursing school contrasted with non nursing understudies. The nursing understudies had more information on sex related issues. They additionally found that the nearby a personal connection was, the more liberal sexual exercises would in general be. The member was inclined to acknowledge pre-marriage sex, and thought less about the virginity of future life partners, 60% understudies apparent that having a youngster before marriage was inadmissible, about 23% of members engaged in sexual relations experience, while just 30% young ladies studied to have utilized contraception each time they had sex. 11 understudies detailed being pregnancy, however none decided to take their pregnancy to term. The finding of this investigation demonstrated that nursing instruction may affect the sexual information, mentality and conduct as to taking an interest in more secure sex among young ladies (Tseng YH, 2009). The examiner while leading wellbeing mindfulness program, found that the vast majority of the immature young ladies got hitched at 13 years old years, and they had helpless cleanliness, and low birth weight babies. The young ladies didn't know about adolescence high school pregnancy and different parts of conceptive wellbeing. So the agent wanted to make mindfulness about adolescent pregnancy. This investigation will assist with evaluating the information and disposition of pre-adult young ladies towards chose parts of conceptive wellbeing and forestall the complexities. Articulation OF THE PROBLEM A Study To Assess The Effectiveness Of Structured Teaching Program On Knowledge And Attitude Of Adolescent Girls On Teenage Pregnancy At Thottipalayam, Coimbatore. Goals: To survey the information and mentality of youthful young ladies on high school pregnancy. To control organized showing program on young pregnancy among pre-adult young ladies. To rethink the information and mentality of immature young ladies on adolescent pregnancy. To connect the discoveries with the chose segment factors OPERATIONAL DEFINITIONS Adequacy: It alludes to the degree to which the organized instructing program on high school pregnancy has accomplished the ideal impact in improving the information and change in disposition of juvenile young ladies. Organized educating program It alludes to methodicallly arranged showing program, intended to give data on high school pregnancy to youthful young ladies. Information It alludes to the data picked up by pre-adult young ladies on high school pregnancy. Mentality It alludes to the communicated conviction and sentiment of pre-adult young ladies on high school pregnancy. Adolescent pregnancy It is characterized as teenaged or under matured young lady normally in the age bunch between 13-18 years getting pregnant. Pre-adult young ladies It alludes to both wedded and unmarried pre-adult young ladies in age bunch between 13-18 years. Suspicions Immature young ladies will have absence of information on high school pregnancy. Immature young ladies need training with respect to high school pregnancy. Organized training program on high school pregnancy will assist the young people with improving their insight and will assist them with developing an inspirational demeanor. Information and disposition have solid effect on adjustment of sound conduct. Theory There is a critical contrast between pre test and post test scores on information and disposition of juvenile young ladies on high school pregnancy after organized instructing program. Constraints: The investigation is restricted to Immature young ladies who are eager to take an interest. Immature young ladies who are accessible at the hour of information assortment. Juvenile young ladies who have achieved menarche Juvenile young ladies at the age between

Mike Clouds Thomas Erben Gallery Essay Example | Topics and Well Written Essays - 750 words

Mike Clouds Thomas Erben Gallery - Essay Example Mists work has a component reminiscent of the unpolished colorfulness of William Pope.L's fine art But when one perspectives Cloud's specialty shows an extremely cognizant meeting with structure and blemish This work isn't of an insubordinate sort as it is by all accounts an earnest investigation of the unmoving idea of contemplations corresponding to the internal rich existences of people. All through the show the shading hypothesis and shading scales and are grinding away in quiet palettes, plans that conflict and ones that stream. The heaviness of Cloud’s interest shows itself through extremely thick paint spread in laborious of layers inferring the idea of different lines of reasoning set down on canvas paper .Color is shown in painting in this challenge. Another of his artistic creations called ‘Dialogue of Growth’ it would seem that a final resting place and stands on the floor while inclining toward the divider. The canvas is secured with blue and green imp ressions, the word organ whenever painted in yellow multiple times while the picture of the precious stones has been rehashed. The word ‘organ’ which was put at the focal point of the casket is among the pieces of a gold connection chain. Of all his work in shows, this one appears to be progressively compact. It appears to investigate both the truth and suffocation thought of what being a dark man implies in 2014. In the piece ‘Removed Individual’ The body, as a body or alive, echoes through framework and shape all through crafted by cloud., impressions, Handprints, male life systems and heart prints are contained in the triangles which make a yellow-earthy colored, red-pink six-pointed sta.

Smythson of Bond Street Brand Positioning

Smythson of Bond Street is a British extravagance cowhide products and customized writing material brand. It is an equivalent word of restrictiveness, cautious great taste, tastefulness, and British legacy. It was established in 1887 in London and from that point onward, the brand has gotten customers, for example, the Queen Victoria, the Royal Family, Grace Kelly, and Madonna. Other than that, Smythson is situated as the â€Å"British Hermes† as per its present CEO Andy Janowski; whom alongside the new Design Director Rory O’ Honlon needs to combine the brand as a â€Å"iconic British extravagance calfskin products brand†.They need to raise their worldwide mindfulness and the brand’s picture by featuring Smythson’s articulation of contemporary elegance, its multi year legacy, and remarkable craftsmanship. Smythson offers an assortment of extravagance calfskin merchandise, for example, totes, grasps, wallets, travel frill, books and journals, home a dornments, covers for cutting edge instruments, and top of the line writing material; all items with moderate structures that fit Smythson’s aesthetics.Plus, clients tweaking and etching alternatives go from gold stepped initials to customized themes and monograms. Moreover, the brand advances to top of the line clients the two people searching for restrictive, high caliber, point by point cowhide adornments, who esteem five star writing material and paper products. Then again, potential contenders for Smythson are Luxury brands, for example, Burberry and Gucci. To begin with, Burberry is additionally a British extravagance brand that needs to infiltrate the market by featuring their British Heritage.Unlike Smythson, Burberry has a prepared to-wear line and it doesn't convey writing material products. Second, another contender could be the Italian brand Gucci, in light of the fact that it likewise sells extravagance calfskin products yet the brand pictures are unique. Gucci b ids more to clients searching for hot, exciting, and luxurious products, while Smythson is focused towards an increasingly traditionalist, great, yet trendy client.

Comparison Of USA And Saudi Arabia Research Assignment - 275 Words

Comparison Of USA And Saudi Arabia Research Assignment (Essay Sample) Content: Comparison Between the USA And Saudi ArabiaStudents nameInstitutional affiliationCourse name and numberDue dateEvery country in the world has unique factors that differentiate it from other nations. Saudi Arabia and the United States are two large countries that have an influence on both international economics and politics. However, there exist several differences between the two states. Therefore, this paper seeks to bring forth the exceptional characteristics between the United States and Saudi ArabiaThe first distinguishing aspect is religion. In the United States, there are several religions and freedom of worship which makes the US be the most religious nation. It is exposed that many people in the United States believe in religion and it is alleged to play a crucial in peoples life (Crow, 2017). The constitution of this state ensures that religion is empowered and citizens have the power to create spiritual practices. While in Saudi Arabia there is only one rel igion (Noori, 2010). It is estimated that there are more than one hundred religious groups in the USA, where 80 percent are Christians, while Muslims and Jews have two percent each. On the other hand, In Saudi Arabia the official religion is Islamic, and they believe in prophets and God. The law of this nation only allow citizenship to Muslim individuals and non-Muslims are only given a chance to work in this country.The second difference is based on immigration. There are many immigrants in the United States while there are no settlers in Saudi Arabia. The reason behind many foreigners in the US is the existence of systems providing laws that protect the rights of the foreigners (Ullah Haque, 2014). However, in Saudi Arabia, no system supports people from other countries (Lippman Council on Foreign Relations, 2012).The third aspect bringing variances between the two countries is the sources of national income. Saudi Arabia mostly gets its revenue from the sale of oil while the US A has many key sources of income (Hasan, 2006). To touch on few sources, United States obtain their national income from businesses and industries.The United States and Saudi Arabia differs in education systems. Many people move from Saudi Arabia to seek education in the United States (Finkelstein Kelchen, 2017). This movement shows that education is better in the United States as compared to Saudi Arabia.Lastly, the cost of living in the USA is higher compared to Saudi Arabia. The high fee is due to the availability of taxes in the United States which does not exist in Saudi Arabia.To culminate, despite the differences between the two nations, there exist some similarities. However, the education system in the USA tends to be exaggerated when compared to Saudi Arabia since the United States was founded long ago as compared to this country. Understanding these factors is crucial to people intending to live in either of the two countries, and therefore, the differences are fascinati ng ...

The Age of Reason - 1424 Words

Thesis: To discuss the philosophers who participated and had an affect in The Age of Reason. OUTLINE I. David Hume A. Contributions to the Age of Reason B. Who and what influenced him II. Jean Jacques Rousseau A. What he believed in B. Who influenced him III. Claude Adrien Helvetius A. Influences B. Reasons for contribution IV. Immanuel Kant A. How he made a difference B. Why he made a difference C. What caused him to make a difference V. Johann Fichte A. Influences B. Reasons for contribution VI. Johann von Herder A. Contributions B. What caused him to contribute C. Influences VII. Friedrich Schleiermacher A. Why he contributed B. Influences The Age of Reason was a period in†¦show more content†¦The Metaphysics of Ethics (1797) is based on a belief that reason is the final authority for morality. Immanuel Kant believed that all actions are done for a reason and that no self-serving act can be considered to be moral. In 1804, Immanuel Kant passed away (Hampshire 91). German philosopher, Johann Fichte was born on May 19, 1762. He was educated at Pforta, Jena, and Leipzig. He believed that philosophy was a science, because it must come from a single proposition and express all grounds of experience. However, Fichte disagreed with Kant greatly; he felt that all experiences were pure and that they came from an individuals ego and consciousness (Hampshire, 77). Fichtes first essay Critique of All Revelation was written anonymously and many thought that it was one of Immanuel Kants pieces of work. He died on January 27, 1814 in Berlin (Sartre 112). Johann von Herder, a German philosopher, was born on August 25, 1744. He was the first person to introduce romanticism to Germany. Since Johann von Herder was a leader in the Sturm und Drang movement, he had many people who followed and looked up to him. He studied at the University of Kà ¶nigsberg (Paine 105). Johann von Herder attempted to express the fact that nature and human history are very similar. He also attempted to state that in time history will repeat itself (Hampshire 26). Even though his work was left unfinished, his ideas were a huge contribution to The Age ofShow MoreRelated Age Of Reason Essay988 Words   |  4 Pagesas the Age of Reason discovered many knew inventions and advancements to improve the quality of life. When experimented with, these advantages brought forth knew ideas to extraordinary people who forever changed the way we look at life. Although many people found these discoveries to bring a great revival to mankind, others rejected these new improvements and felt as if they were defying god. These years were full of discoveries, conflicts, and new visions that of the world. The age of reason broughtRead MoreThe Age Of Reason Essay1455 Words   |  6 Pagesï » ¿Cathy Bui Professor Nengo Anthropology March 10 2015 Age of Reason Essay In the book The Age Of Reason by Thomas Paine is about the knowledge of inquiring religious establishments and their own doctrines. He wants the audience to think about the common gumptions that can be seen and describe as a substantiation of a god, for instance from Christianity, Judaism, and Islam. He calls for higher reasoning, a person who rejects the scriptures in the bibles that says we are pretending to use the wordsRead MoreRomanticism : The Age Of Reason1210 Words   |  5 Pagesimagination and intuition rather than emphasizing on reason and logic. There are no restraints or order in Romanticism; complete spontaneous actions are welcome in this style of writing. Romanticism, or also known as the â€Å"The Romantic Period†, refers to the cultural movements that occurred in England, Europe, and America from 1770 to the 1860s. In this literary period, romantic writers saw themselves revolting against another period called the â€Å"Age of Reason† which began in the 1700s and ended in 1770.Read MoreThe Age of Reason Essay921 Words   |  4 PagesEuropean history. Cesaire studied liberal ideas that had sprouted in the Enlightenment period or the Age of Reason, a time where many new ideas sprang up. Reason was used to guide the actions of people and nations; no longer was religion the main force. Science became extremely important because it provided answers to questions. With the Enlightenment came ideas of liberalism. Before the Age of Reason monarchies governed the people. There was great poverty and a disparity between the classes of people;Read More Age of reason Essay1294 Words   |  6 Pages The Age of Reason was a period i n time during the 18th century in Europe and America when man become enlightened by reason, science, and humanity. The people involved with the Age of Reason were convinced that human reason could discover the natural laws of the universe, the natural rights of mankind, and the progress in knowledge. Each philosopher had his own ideas and theories about the world, nature, and human beings in general, and every philosopher wrote many essays and books about their ownRead MoreAge of Reason Essay1041 Words   |  5 PagesAge of Reason Essay In the book Age Of Reason, Tomas shares his and analysis on religion, mainly the, Christian and church. There is no the great and influence that these three have had on the of societies the. Pain argues that, to develop and hierarchy in and, have made up all religions. The churches do this by an authoritative truth about life that is in books that have been written by people on the word of authoritative truth is the only truth for those who truly faith in such, and to challengeRead MoreThe Enlightenment : The Age Of Reason1126 Words   |  5 PagesThe Enlightenment, also known as the Age of Reason, was an important period in the history of Western Civilization during the 17th and 18th centuries - a time of social turmoil where societies were divided between social groups and struggled for freedom, equality and democracy (Seidman, 2008: 6). This time gave rise to remarkable social thinkers, known as Enlighteners, who pioneered a new science of society (Seidman, 2008: 5). These highly educated Enlighteners believed the world could be rationallyRead MoreThe Age Of Reason By Judaism1449 Words   |  6 PagesDuring the â€Å"Age of Reason†, Judaism was forced to re-evaluate its core values in response to acculturation and assimilation. The question of emancipation and participation in their new countries brought the Jewish community to a crossroads as they had to determine how far they would veer away from their Jewish values in efforts to fit into the new societies. Jewish philosophers were forced to offer options to the different sects of Judaism that correspond with those sects core values and ethicsRead More An Age of Reason, An Age of Passion Essay1147 Words   |  5 PagesAn Age of Reason, An Age of Passion The period following the Renaissance focused the human attention toward the beauty of nature. It was man’s turn to be part of the nature and not the other way around. The term picturesque—or â€Å"compared to a picture† as Michael Woods defines it — defines new characteristics of the art from this period. This period, â€Å"An Age of Reason, An Age of Passion,† had a dual nature—rational, responsive to reason, but also anti-rational, responsive to emotion. â€Å"MakingRead MoreGlorifying the Age of Reason572 Words   |  2 PagesTHE AGE OF REASON The age of reason is a period in time in which the idea of reasoning things out was glorified. This period is also known as â€Å"The Enlightenment†, it started around the mid 1600’s and ended at around the end of the 1700’s. Never before had questioning things and acquiring solutions for ourselves as individuals been so popular. This age resulted in major advancements in mathematics, science, even in political views and other subjects. This period is a concoction of different minds

Euthyphro Dialogue Essay examples - 1485 Words

In the dialogue Euthyphro (Cahn and Markie), Plato presents an argument against the divine command meta-ethical theory. While the argument is presented against the predominantly pantheistic Greek religions, the argument can be easily applied to the monotheistic Abrahamic religions. The dialogue starts off with the two main characters: Euthyphro and Socrates. Socrates has been indicted for corrupting the youth of Athens and Euthyphro is indicting his father for murdering a day-labourer who killed one of his servants through neglect. Socrates acknowledges that Euthyphro must be very knowledgeable on the subjects of piety and holiness which are integral to the Greek judicial system and that by learning from Euthyphro, Socrates might better†¦show more content†¦If this were the case, the gods would not be the ultimate source of what is holy, and thus not the source of moral authority. Since this is entirely in opposition to the divine command theory of meta-ethics, this cannot be the case, which leaves Socrates and Euthyphro with the idea that objects are holy because the gods love them. It is at this point in the dialogue that Socrates turns the argument to justice. The claim is made that everything that is holy is just and everything that is just is holy; a claim with which Euthyphro again agrees. Socrates presents the following analogy: while we can be afraid of many things, and that fear can be shameful and that to be ashamed is to also be fearful, he asserts that being afraid doesn’t necessarily mean that one should ashamed of that fear – that fear is broader than shame. Socrates then applies this analogy to holiness and justice - that all things that are holy are just, but not all things that are holy are necessarily just: justice is thus broader than holiness. This suggests that there is a portion of justice that involves what is holy and another portion that is uninvolved with holiness. When asked to differentiate between these two mutually exclusive components, Euthyphro says that the component of justice that is concerned with holiness is a matter of ministering to the gods and the component that is not concerned with holiness is ministering to people. ThisShow MoreRelatedEuthyphro, A Dialogue Written By Plato1099 Words   |  5 Pages In â€Å"Euthyphro†, a dialogue written by Plato, Euthyphro is faced with a series of questions from Socrates regarding what piety is. Euthyphro’s answers continuously contradict one another, and he cannot create a definition. Euthyphro makes reference to the Gods when stating a definition, which leads to the questions, is Euthyphro a theological voluntarist? After examining the claims of Euthyphro and the definition of theological voluntarism, it will become apparent that Euthyphro is not a theologicalRead MoreAnalysis Of Plato s The Euthyphro 1723 Words   |  7 Pageswritten philosophical dialogues. Accompanied b y his teacher, Socrates and his most notorious disciple, Aristotle, Plato set the groundworks of Western philosophy and science amid dialogues such as Apology, Euthyphro, Republic and Laws. These dialogues provided some of the earliest handlings of political inquiries from a philosophical viewpoint. In the Euthyphro, Plato composes a dialogue that transpires in 399 BC, weeks before the hearing of Socrates, for which Socrates and Euthyphro try to determineRead MoreEuthyphro, By Plato The Main Idea That Comes Up Is Socratic Ignorance1494 Words   |  6 Pages3500 Chrisoula Andreou In Euthyphro, by Plato the main idea that comes up is socratic ignorance. Euthyphro argues that he is the self proclaimed expert on the subject of piety and impiety. I could argue in the position that, Euthyphro is claiming expertise in a subject that he doesn t know enough about. This socratic ignorance is the idea of the dialogue. I have decided to take an extra argument in this paper. I argue there is ignorance in both Socrates and Euthyphro. Although it s more difficultRead MoreDefining Piety in Euthyphro by Plato Essay586 Words   |  3 PagesMain question of the Dialogue The main question of this dialogue is the definition of the word holy or piety. Euthyphro brags that he is more knowledgeable than his father on matters relating to religion. In this case, Socrates suggests to Euthyphro to define that term. The first definition fails to satisfy Socrates because of its limitation in application. Apparently, Socrates perceives this definition as an example rather than a definition. Subsequent arguments and line of questioning lead to fiveRead MoreEssay on Platos Euthyphro578 Words   |  3 PagesPlatos Euthyphro One of the most interesting and influential thinkers of all time was Socrates, whose dedication to careful reasoning helped form the basis for philosophy. Socrates applied logical tricks in the search for the truth. Consequently, his willingness to call everything into question and his determination to accept nothing less than an accurate account of the nature of things made him one of the first people to apply critical philosophy. AlthoughRead More Socrates - Definitions of Piety Essay942 Words   |  4 Pagestrial Socrates met a man named Euthyphro, a professional priest who is respected by the authorities (those who want get rid of Socrates). Euthyphro is at the court house to prosecute his father for murder. Socrates finds this to be interesting. If Euthyphro can properly explain why he is prosecuting his father for murder Socrates might have an understanding of piety. This would help Socrates to defend himself, for the prosecutors know and think highly of Euthyphro. Socrates could then draw parallelsRead MoreEuthyphro, by Plato886 Words   |  4 Pagessignificant impact on humanity. Most of all, it is methodologies of attaining this knowledge that makes him so mesmerizing. This methodology is referred to as Socratic irony, in literature. In any case, I will introduce the argument that Platos Euthyphro is extremely indicative of this type of methodology, for the reason being that: Socratess portrays a sense of intellectual humility. I will begin by, imposing the distinction between Socratic irony, and the one that is more familiar. As mentionedRead MoreEuthyphro And Plato Essay1594 Words   |  7 Pages In two distinct works of Plato, he attempts to determine the good and explaining it so others can also understand it the way he does. The Euthyphro aims at determining the definition of piety through a dialogue between Euthyphro and Socrates in order to come to a clear understanding through a thought out conversation. Similarly in the Republic, Plato utilizes three specific analogies to best convey the likeness, the levels, and the journey to reaching the highest good. The sun analogy, the dividedRead MoreEuthyphro1289 Words   |  6 PagesAnalysis of Euthyphro Nikon121 PHI 200 Bob Harris October 15, 2012 Analysis of Euthyphro Socrates was put to death in Athens for subverting the youth of the city. He was indicted by Meletus and awaiting his trail on the porch of the King of Archon when he met Euthyphro. It was at this point he engaged in a debate about piety. In this paper, I will examine that debate and present my own conclusion about its purpose as well as my own definition of piety. HolinessRead MoreThe Divine Command theory of ethics is a theory that states that an act is right or wrong and good700 Words   |  3 Pagesfound in Plato’s dialogue Euthyphro proposes a dilemma that has since been a very controversial subject. When Socrates encounters Euthyphyo, he is on his way to trail to face charges against his own father. His father had been accused of unintentionally murdering a servant. Socrates believes that Euthyphro prosecuting his own father for killing someone is simply not right, and he asks Euthyphro to explain to him the reasoning behind it, so he can understand whether what Euthyphro is doing is a pious

Research Review Rising Inequality Schools

Question: Discuss about the Research Review for Rising Inequality Schools. Answer: Introduction The research review aims to understand, contextualize and evaluate how quantitative data is produced and utilized. In order to accomplish the present task, the review would consider media reporting of a piece of research published in the present year, which produced quantitative data on a chosen topic of sociological interest. This review would select a media reporting from the Daily Express and the survey was done by ComRes. Critical Analysis The selected report focuses on children from underprivileged backgrounds, suffering from lack of social mobility in the context of education. In the UK, it is seen that the young students from underprivileged backgrounds are less likely to enroll in university programs compared to their peers with wealthier family background. The data obtained from a survey of 1002 undergraduate students, who were studying in university in the UK. Data were measured by gender, university group and age. The data were gathered by ComRes, a member of the British Polling Council (Express.co.uk 2016). ComRes carried out the survey for Teach First, a social enterprise, which is listed as a charity, strives to deal with educational shortcoming in Wales and England. The selected population was the undergraduate students and data were measured by gender, university group and age, which indicate the utilization of purposive random sampling by the research group. In random sampling, individuals in the target population get an equal chance of selection. Purposive sampling is structured to serve a specific purpose. In the selected research, experiences of the students regarding university admission have been explored. Therefore, selection of the university students was highly significant, as they are the most suitable individuals, who could effectively express their opinions, views and concerns regarding university administration. The selected study represents online field-work, which is a type of research methodology that considers ethnographic factors created via computer-assisted social interaction. As seen in this survey, ComRes surveyed undergraduate students and also categorized based on gender, university group and age. As a part of social research, considering ethnography of the survey is highly significant. It enables the researchers to obverse society from the perspective of the study subjects. Considering this, the researchers have p hrased questions, such as, when a participant student decided to apply for university, influencing factors that made them apply to the University of their Choice and so on. The questions were phrased in a legible way so that the participants do not temporize to answer. The data were gathered in an appropriate way. It is evident that the researchers while found majority of the respondents express a particular opinion, they adequately allowed them to express an alternative opinion. For instance, the respondents were asked about the influential factors that help the students to choose a university of their choice. Respondents, who agreed about the presence of an influencing factor, were further surveyed to understand a specific factor, by providing them with options like course reputation, university reputation, financial factors, distance of the university from home, recommendation, peer factor, and so on. Another prominent support in this context would be that the students were asked about sources of information that might have influenced their decision to enroll for university. Respondents, who have agreed to the application of information, were further enquired to understand the most preferred option, like a university visit, advice from family me mbers, information from school, business professionals, and so on. From the survey it was found that almost 21% of the undergraduate students are confident about their application to a university of their choice. Undergraduate students from wealthier socio-economical background (grade A and grade B), 48% and 45%, respectively are likely to apply for their higher studies compared to students from lower social grade (grade C1 and C2), 34% and 30%, respectively. 81% students report that their friends and families expect them to register for higher studies, whereas, 19% surprised their friends and family members by applying to a university. University reputation is a major factor that the students consider to a greater extent (71%), while applying for higher studies in a university of their choice (Express.co.uk 2016). Due to this survey, various significant suggestions have emerged from respective higher authorities. For instance, with a rapid change in the education system, reintroduction of grammar schools to develop social mobility has been suggeste d. Changes in government approaches have also been identified. Changes should include development of more associated strategies, which would connect individual steps of a young individuals education journey. The report also revealed three major hindrances that the students from the underprivileged group face to pursue higher education. The students from poor social background fall behind their well-off peers in achievement. They pose inadequate awareness regarding opportunities in the universities and they hardly receive quality support, which could change aspiration to reality. These in turn demonstrate a need to adequately deal with the issues in a harmonized way in order to ensure reasonable access to the university. Better practices need to be implemented in order to raise more attendance in schools though improved leadership and teaching. The responsible authorities need to offer effective training so that they could extend more support for the students and make sure that they unde rstand probable options and take right decisions. A report by Kent County Council, also mentioned about the effectiveness of the reintroduction of grammar schools to develop social mobility (Kent County Council 2016). This data provides a support to the findings reported in the Daily Express. It is also evident from the existing literature that that the government of the respective states, education authorities, policy makers are agreed to the fact that they need to merge their efforts in a planned way and take the responsibility to support progress, lack of which could make them to miss the opportunities to build better nations at the present era of rapid globalization. The education of the underprivileged children should be at the heart of related agendas. Gregory et al. (2010) similarly supported the idea of practical and realistic recommendation like working collaboratively with parents, students and schools to encourage better engagement with the families and parents by the grammar schools and primary schools. This would furthe r promote greater outreach comprising better scope to get enrolled in renowned universities to pursue higher studies, better preparation and mentoring, eliminating financial barriers like school transport and so on. Duncan and Murnane (2011) in this regard have mentioned about prioritization and implementation of Student premium while signing admission agreements. Another report published by the International Business Times (2014) demonstrated associations between low educational outcome and parents educational level, which demonstrated that children tend to have low educational outcome if their parents had low level of education. It is also established that children from underprivileged family attend schools with limited resources and facilities that in turn hinder them from accessing good quality childcare and early education. Inadequate financial resources generate stress and depression, which affect the parents to support their children. However, the report did not provide any q uantitative data set, presence of which would have improved the authenticity of the report. The chosen report provides a good account of the research. The questionnaire survey further ensures the accuracy and reliability of the published results. Similar report published by the New York Times, demonstrated the presence of education gap between poor and rich, which in growing at a rapid rate (Porter 2015). The report majorly focuses on racial disparities in the education by considering the children from the African-American background. A test score deficit was demonstrated in certain subjects. Besides, the report also focused on the children from lower socio-economic background and explored the challenges they face while planning to pursue higher studies. Poor health issues were identified as one of the major hindrance that restrict the children from going to the private pre-schools and other enrichment opportunities like extra lessons, arts, music, sports, and so on, as major amount of the household income spent to access health services. Thus, it could be stated that selec tion of the present media report is also suitable. Reardon (2011) in this regard has mentioned about the difficulties teachers face while serving the minority and poor children. Some teachers believe that managing children coming from underprivileged community is more difficult. Teachers also need to deliver very basic instruction as the disadvantaged students should understand, which indicates the existence of a huge gap. The proficiency gap could be narrowed down and achievement could be equalized at the very preliminary age of education, up to 14years (Riddell 2013). This practice would ultimately close the gaps exits in college enrollment. A report by Tavernise (2012) illustrated that the policy makers are thinking and implementing beyond improving curriculums and teachers. In order to bring underprivileged students up to speed, parents are also encouraged to take part in the collaborative efforts. The parents are informed about best practices in parenting, increasing their pays and supporting them to deal with overlapping needs of family and work. Conclusion In a nutshell, the review completely explained how the findings are generated and reported by using a set of survey questionnaire. Social mobility is referred to be the association between social class and income of individuals in the early years and their social class or income in later life (Milburn 2012). The difference may affect an individual to greater extent considering social, financial, emotional wellbeing (Clark 2014). From the comparison between two different sources of reports on same topic demonstrates the presence of inequality in education across the globe. The review situated the findings in terms of already existing literature on the selected topic and evaluated the method of data collection by supporting with appropriate literature. References Clark, G., 2014.The son also rises: surnames and the history of social mobility. Princeton University Press. Duncan, G.J. and Murnane, R.J. eds., 2011.Whither opportunity?: Rising inequality, schools, and children's life chances. Russell Sage Foundation. Express.co.uk. (2016).Poorer children still suffer from lack of social mobility in education. [online] Available at: https://www.express.co.uk/news/uk/700052/poorer-children-social-mobility-school-further-education-university-poll [Accessed 20 Nov. 2016]. Gregory, A., Skiba, R.J. and Noguera, P.A., 2010. The achievement gap and the discipline gap two sides of the same coin?.Educational Researcher,39(1), pp.59-68. International Business Times UK. (2016).UK Social Mobility: ONS Warns a Lack of Education is Keeping Children in Poverty. [online] Available at: https://www.ibtimes.co.uk/uk-social-mobility-ons-warns-lack-education-keeping-children-poverty-1466817 [Accessed 20 Nov. 2016]. Kent County Council, (2016).Grammar schools and social mobility Select Committee. Milburn, A., 2012. University challenge: How higher education can advance social mobility.A progress report by the Independent Reviewer on Social Mobility and Child Poverty. Cabinet Office UK. Porter, E., 2015. Education Gap Between Rich and Poor Is Growing Wider.New York Times. Reardon, S.F., 2011. The widening academic achievement gap between the rich and the poor: New evidence and possible explanations.Whither opportunity, pp.91-116. Riddell, R., 2013. Social mobility and education.A Student's Guide to Education Studies, p.22. Tavernise, S., 2012. Education gap grows between rich and poor, studies say.New York Times,9.

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Proposed Market Plan for Ariel Essays

Proposed Market Plan for Ariel Essays Proposed Market Plan for Ariel Paper Proposed Market Plan for Ariel Paper Marketing Management II Market Plan Company: PG Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for PG Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Segmentation, Target Market and positioning†¦.. 3 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Perceptual Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Industrial Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Market Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Forecasting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦. 11 Goals and Objectives for Marketing in 2012-13†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Market Penetration Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Distribution Channel Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Budget†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Marketing Implementation, Evaluation Control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Review of Company Website†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 1|Page Market Plan for PG Detergents Executive Summary PG is the worlds largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however, some are considered premium purchases and their sales suffered during the recession as cheaper, generic purchases rose. P has some of the strongest brands in the world that usually provide it a significant competitive advantage. Procter Gamble (P) is a Fortune 500 American multinational corporation. P focuses on its core businesses and leading billion-dollar brands for growth. Nearly 80% of sales and growth this decade has come from 10 businesses, including baby care, blades and razors, fabric care, family care, feminine care, home care, oral care, prestige fragrances, retail and skin care. P has shifted the business portfolio to more beauty and personal care products. During this time, the percentage of sales in these higher-margin businesses has increased from 18% to 33%. Beauty, personal care, and health care products have accounted for 60% of sales and growth. In 2011, P recorded $82. 6 billion dollars in sales, Gross Profit was $41. 79 billion dollars, and Total Assets was 138. 5 billion. For this assignment, data was collected from various secondary sources and a market analysis of the refrigerator industry was carried out. We first understood the corporate strategy and the brand strategy for the firm. We analysed the firm? s strengths and weaknesses by conducting a SWOT analysis. Our strategy focuses on increasing the market share of P in detergent market by focusing on improved product, maintaining existing share and expanding in low-income segment. Vision Statement â€Å"Be, and be recognized as, the best consumer products and services company in the world. † Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world? s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. † 2|Page Market Plan for P Detergents SEGMENTATION, TARGETING POSITIONING by P AND The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Tide, Rin) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category is fairly mature and is dominated by two players, HLL and Nirma. Nirma created a revolution in the market by pioneering the concept of lowcost detergents. Currently, the market is highly segmented with the differential between the premium and popular segments at almost 7X. Premium Segment Brand Features Target Segment Ariel Oxy- Has a very nice aroma leaving your SEC A1, A2, A3 consumer having clothes ultra clean without the use of any monthly income more than 15K. Blu bleaching. The potential of oxy-blu cleans It also comes in Rs. sachet and degrease your daily cloth leaving a very nice and fresh smell Ariel Ultramatic Exclusively for Top load washing SEC A1, A2, A3 consumer mainly machines. The unique tumble wash using top-load washing machines. technology of top-loading machines needs Comes in box packaging a special chemistry, which Ariel Ultramatic provides. It completely eliminates the need to bucket soak and a scrub Exclusively for front load washing machi nes. The unique tumble wash technology of front-loading machines needs a special chemistry, which Ariel Front-o-Mat provides. Using Ariel Fronto-Mat completely eliminates the need to bucket soak and a scrub. Affluent washing machine users mostly SEC A1, A2 consumers. Comes in box packaging of small and large sizes Ariel Front-OMat Ariel 2 in 1 Ariel Spring Clean with a floral fragrance, Targeting SEC and Ariel Fresh Clean with a refreshing A2,A3,B1,B2consumers fragrance. combination of „superior cleaning? and „a choice of fragrances? A1, Mid Price Segment Tide Plus Tide provides „Outstanding Whiteness? on SEC B1, B2, C1 up to E1 white clothes excellent cleaning on consumers preferring hand-wash coloured clothes as well. With fragrance cleaning 3|Page Market Plan for P Detergents of jasmine and superior Tide Natural Superior washing with lemon and sandal SEC B2,C1 up to E1 consumers fragrance As per the survey it can be inferred that due to stiff competition from HUL and Commodity market P has introduced brands in Premium and Mid-Price category in wide range of prices, weights and value proposition, catering broad consumer base from Sec A1 to Sec E1 category. Ariel caters to Sec A1 to Sec B2 category, Tide Plus and Tide Natural target consumer from Sec B1 to Sec E1 category. The usage reduces as we move down the socioeconomic class as other brands from popular category like Nirma, Fena, wheel and commodities get higher priority over P detergents due to their lower price. Brands, Positioning– as conveyed through the advertisements and survey S. no. Brand Name Proposition/Positioning Stain Removal, Less Water, Special offering for Washing Machine, Extra Bright Clothes. Middle and premium segment Best clean with less effort, For heavy duty laundry. Mass market consumers. Lower medium-price segment. Whiteness, reaching both lower upper class segment consumers through small introductory packing. For mid-priced segment Stain Removal, Oxygen power, Kills germs. washing machine Middle and premium segment Whiteness benefit. Lime and indigo ingredient. Mass market consumers. Lower medium-price segment Whiteness, Superior cleaning. Lower price segment Stain removal, fragrance, washing machine. Medium and premium segment. Whiteness. Lower price segment. No special benefits of the powder mentioned Low price, sold in open according to weight, sold on name of branded product 1 Surf Excel 2 3 4 5 6 7 8 9 Wheel Tide Henko Mr White Rin Ariel Nirma Commodity 4|Page Market Plan for P Detergents Competitor Analysis Globally Procter Gamble provides the broadest and biggest portfolio of products in the household and personal care industry with 28 billion-dollar brands. P generates approximately one and half times the revenue than its closest competitor, Unilever (UL), and possesses a higher operating margin (20. 30%) than any of its competitors as well. Globally, P have achieved double digit growth in 2010, with a net profit margin of 15. 4%, ROI of 20. 7%, and ROE of 26. 1%. But in India P detergent market share is 17%, whereas HUL detergent market share is 37%. Other close competitors of P in this product category are Nirma (19%), Ghari (10%). There are 19 such competitors in detergent market in India. HUL is market leader in Detergent market in India. HUL have many SKU compare to P detergents. HUL detergents are available in 12 different SKU at different prices whereas P is available only in 7 SKU. P has lesser promotional offers compare to HUL. P detergents have offers available on larger SKU i. e. on 3 kg 4 kg packs whereas HUL detergents give promotional offers on 1 kg, 2 kg, 3 kg, 3. 8 kg 4 kg. HUL have better distribution network than P. Shelf space occupied by HUL detergents are larger than P detergents i. e. Ariel Tide. HUL is being in Indian Market for 70 years, whereas P is being in India for 30 years. Globally, P has huge R department investment, but in India it invests only 0. 05% of its total turnover. P? s Tide has better penetration in the market as compare to Ariel. HUL? s Surf Excel is market leader in premium brand detergents. Henko is another competitor of P? s Ariel. But it does not have significant market share. Tide is capturing market share of smaller players in the detergent market. But still Ghari Nirma is having 10% 19% market share. Tide is getting tough competition from HUL? s Rin also. But better packaging fragrance makes Tide more attractive offer to purchase at the same price. P detergents consist of enzymes, which keeps clothes fresh for longer period. P? s global brand name helps them in penetrating into the existing market. But inefficient distribution network has reduced the market share of Ariel. Surf Excel has significant shelf space in retail stores general stores. 5|Page Market Plan for P Detergents Product Form RIN Normal, RIN Jasmine and Rose, MrWhite, TIDE Normal, TIDE Jasmine and Rose, TIDE Lemon, FENA Impact, Bruno, RIN Matic, NAULAKHA Condet, HENKO Neem, Product Category Surf Blue, Surf Quick Wash, ARIEL Spring Clean, ARIEL Fresh Clean, HENKO Stain Champion Matic, HENKO Front Load, Surf Matic Top Load, Surf Matic Front Load, ARIEL Oxy-Blu, ARIEL Oxy Blu+ 24hr Freshness, ARIEL Ultra matic, ARIEL Front-O-mat, NIRMA Popular, ACTIVE WHEEL Lemon orange, Fena Normal, Ghari, NAULAKHA No. 66, Maruti Active ,NIRMA Super, 555, commodities Generic Liquid detergents, solid soaps, detergent. Oil based laundry soaps soapless TIDE Budget Food, Cosmetic, Medicine etc Product Form Surf Blue, Wonder Wash, Surf Quick Wash, ARIEL Spring Clean, ARIEL Fresh Clean, HENKO Stain Champion Matic, HENKO Front Load, Surf MaticTop Load, Surf MaticFront Load, ARIEL OxyBlue, ARIEL OxyBlue+ 24hr Freshness, ARIEL Ultramatic, ARIEL Front-Omat Product Category RIN Normal, RIN Jasmine and Rose, Mr White, NAULAKHA Nuera Bright, TIDE Normal, TIDE Jasmine and Rose, TIDE Lemon, FENA Impact, Bruno, RIN Matic, NAULAKHA Condet, HENKO Neem, NIRMA Popular, ACTIVE WHEEL Lemon orange, Fena Normal, Ghari , NAULAKHA No. 6, Maruti Active, loose, NIRMA Super, 555, Commodities Ariel Generic Liquid detergents, powder detergents, solid soaps. Oil based laundry soaps Budget Food, Cosmetic, Medicine etc 6|Page Market Plan for P Detergents Perceptual Map Fig: Perceptual-Map for detergent brands Key positioning of P detergent brands is ? ? ? ? ? ? ? ? ? Premium brand against competitors Superior Technology Fragranc e oriented detergent Importance of quality Low temperature wash detergent Environmental friendly Remove tough stains Gives shine to your white clothes Gives brightness to your coloured clothes 7|Page Market Plan for P Detergents Industrial Analysis Porter? s Five Forces Buyers Power ? Bargaining power of buyers is high in detergent industry because, o Individual customers are price sensitive and can easily switch to another detergent brand without any additional cost. o Detergents are similar in quality and standard for customers in a particular segment. o If we consider the buyers of consumer products to be retailers rather than individuals, then these firms face very strong buyer power. Retailers like Big Bazaar and hyper-marts are able to negotiate for pricing with companies because they purchase and sell large quantity of product. Supplier Power ? Bargaining power of supplier is limited in detergent industry because, o Supplier firms are comparatively smaller and material supplied by them is similar o Some firms like P might want to have good relationship with suppliers as they want quality material at best prices Threat of new entrant ? Threat of new entrant is moderate o Large marketing and R expense to capture share of unorganized sector o Existing brands are very well known o Capital investment is low, so small manufacturer could develop a superior product Threat of substitute Threat of substitutes in detergent industry is high o Bar soap and liquid soaps are available o Many private-label brands exist in market Degree of rivalry ? Intensity of competition is high o Little differentiation in competitor? s product o Switching costs are low, brands compete for same customers 8|Page Market Plan for P Detergents The Marketing Environment PEST Analysis Political and legal ? GST is to be implemented ? Transporta tion and infrastructure development in rural areas has helped in distribution network ? Restrictions in import policies ? Increase in FDI in the retail sector Economical ? Economic Growth of 8. 5% ? Increase in disposable income at 10 % annually for next 8 yrs. ? Indian Detergent industry recorded a 6. 1% revenue growth in last fiscal year ? The FMCG sector is a 4th largest sector of India and detergent constitute 12% of the total FMCG sector. Socio-cultural ? Rural employment through NAREGA and other govt. plans ? Volume-driven growth in rural market. ? Major Young population can increase revenue. ? The Indian culture, social life styles are changing drastically. Technological ? Technology has been simplified and available in the industry. Foreign players help in high technological development. 9|Page Market Plan for P Detergents SWOT Analysis Strength Weakness ? Strong brand name ? Strong focus on R. Practice of Consumer demand research its â€Å"Connect Develop† R structure. ? Spends twice as much as its nearest competitor on R i. e. around $2 billion. ? Diversified product portfolio ? Pioneered the use of enzyme ? Established distribution networks in both urban and rural areas. ? P? s volume market share in detergents has improved from 7% in 2004 to 15% in 2010 ? Intermittent availability. ? Less SKU, compare to its competitors. Less advertisement activities. promotional ? Inefficient distribution network. ? They spend very less on R in India, i. e. 0. 05% of their total turnover last year. ? Not present in all the P? s 38 product categories in India. ? The employment of foreign based local management who doesn? t have any international business experience ? Analysts feel P will not be able to change the structure of the market, or threat HUL in a big way, and will mostly be able to gain market share at the cost of smaller players (Source: Credit Suisse analysts Venugopal Garre and Hitesh Das naindia. com/money/report_procter-andgamble-gains-at-cost-of-profitability_1567479) Opportunity ? ? Digitize Transport Management System for better logistics. ? Increase capacity utilization of trucks. ? Global sponsor of Olympics for next 5 Olympics starting from London, 2012. This would demonstrate the powerful appeal of their brand portfolio and its tremendous global scale. This would help them in reaching 4 billion customers globally. ? P competes globally in 38 product categories, but in India they compete in less than 50% of their product categories. So here they have tremendous growth opportunity. ? They can come up with new innovative 10 | P a g e Threat ? Profits have declined 30-90% in all its India businesses. ? P Home Products Ltd which operates in detergents, shampoos and skin care is P India? s unlisted company. ? The India business makes a miniscule contribution to P? s global sales. ? Threat from its rivalry HUL, which is well established in Indian market for 75 years and also popular segment brands Market Plan for P Detergents products in popular segment to give competition to its close competitors. They have more than 16,000 product formulas and use more than 4,000 colors in their product labels and plastic packaging. Over the next two years, they can reduce the number of formulas and package specifications by 30% and the number of colors they use by 50–75%. Color simplification alone has the potential to generate up to $50 million in annual savings globally. (Source: pg. com/fr_FR/downloads/ann ual_reports/PG _2010_AnnualReport. pdf) ? They should spend more on R in India. As of now, they spent Rs. 41. 05 lakhs last year, which is 0. 05% of total turnover. ? Growing industry ? Large untapped rural market ? Increasing middle class. ? Increasing propensity to consume owing to increase in disposable income Forecasting Sales Forecast for Detergent Market in INDIA Year 2009-10 2010-11 2011-12 2012-13 In billion Rs 121. 82 125. 91 130 135. 72 The Detergent market is expected to grow by 4. 4% for the year 2012-13 Sales Forecast for P in INDIA Year 2009-2010 2010-2011 2011-2012 2012-2013 Sales in billion Rs. 19. 48 18. 94 20. 40 19. 77 11 | P a g e Market Plan for P Detergents Demand (US million dollar) 700. 0 605. 4 600. 0 500. 0 400. 0 300. 0 200. 0 100. 0 0. 0 330. 351. 8 374. 1 398. 0 476. 6 423. 4 449. 2 505. 8 536. 9 570. 1 Demand (US million dollar) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Philip M. Parker, INSEAD, copyright 2008, www. icongrouponline. com COMPANY HUL Nirma P Ghari Others Market Share 37% 19% 17% 10% 17% P? s share in the detergent market is 17% which includes both Ariel and Tide, While Ariel is prominent in the super premium detergent segment which comprises of 10% of the overall detergent market. 12 | P a g e Market Plan for P Detergents Goals and Objectives ? To arrest the fall of market share ? To improve distribution channel and increase availability through-out the country ? To revive the brand image of Ariel as premium laundry detergent P is having two detergent brands Tide and Ariel. Tide is catering to mid-price segment and Ariel is targeting premium segment. Ariel is in competition with HUL? s Surf which is the market leader in premium detergent segment. Ariel is presently struggling in the market, with limited availability in the market premium segment is ruled by Surf excel in machine wash and hand wash detergent segment. Surf has become generic brand for the detergent. Tide on the other hand is doing well; it is competing with Rin, Henko and Mr. White. P is not having any brand in lower segment (popular segment). Ariel is differentiated as a high quality, fragranced, tough on stains and soft to fabric detergent. Four different versions of Ariel are available in the market, Ariel 2in 1, Ariel Oxyblue, Ariel Ultramatic and Ariel Frontomat. Of these, first two versions cater to bucket wash and latter cater to machine wash. Tide is differentiated as fragranced and quick stain removal at affordable price. It comes in two variants, Tide Naturals and Tide plus. Both versions cater to bucket wash and target upper and lower middle class. P is not having any brand in popular segment. Brands in that segment are Wheel, Ghadi, Nirma and Fena. This segment caters to majority of rural market which is currently expanding rapidly. This market requires low priced fabric whitener. Core benefit Basic product Expected product Augmented product Potential product Fabric Cleaner Detergent powder Fabric friendly, soft to hands, cleaning stains, color friendly Fragrance, active enzymes, lathering Liquid detergents, gel based detergents 3 | P a g e Market Plan for P Detergents Market Penetration Strategy Brand Ariel Tide Proposed new product in economy range Overall product line Short Term Increase market share Defend market share Increase market share Increase and defend Long Term Maintain market share Control market share Maintain market share Maintain and control Product Management Plan Product: ? Product line Mix Brand Ariel Tide New proposed product Plan Refine No change New product Expected Result Increased market share for this product No change Encourage trial Product Branding plan Brand Ariel Tide New proposed product Plan Modification Brand reinforcement Brand trial Existing Existing Line Extension New Brand Extension Expected Result Slight enhancement in Ariel 2in1 to make it competitive with Surf Excel Blue Continued awareness Create awareness New Multi brands New Brands Brand Development Strategy ? Ariel 2in1 and Ariel OxyBlu compete with Surf Excel Blue Surf Excel Quick wash respectively. Both are costlier than HUL? s brands and are perceived as of lower quality. Ariel 2in1 and Ariel OxyBlu should be modified so that their cleanliness properties are enhanced such as adding bleach agents especially for 14 | P a g e Market Plan for P Detergents white colored clothes. Also the line extension is required in Ariel to increase SKU? s and also to cover specific customer need. In BDS fig, Ariel lie in the 1st column. Ariel could also bring carry bag packing as use of polythene has reduced and also it would differentiate it from other ? For Tide, brand reinforcement is required to maintain current market share. New proposed product which is to target popular segment should be promoted and brand awareness should be created, it lies in the 3rd column of BDS. Packaging of new product should be attractive and should set it apart from Nirma, Wheel, Ghadi and Fena. It should also compete with brands of popular segments in terms of SKU? s, price, availability and quality. It should position itself as maximum form producing, quality cleaning at minimum quanti ty used Price ? As the industry is price sensitive, reduction in price of Tide or Ariel may lead to price wars as had happened before between P and Unilever. For new product, three SKU? s would be introduced 1Kg for Rs. 35, 475gm for Rs. 20, and 225gm for Rs 10. ? The product would be developed by reverse engineering for lower end segment 1Kg SKU MRP 35 Cost to retailer (Margin 15- 29. 75 10%) Cost to wholesaler (Margin 2. 5- 29 1. 5%) Cost to distributor (Margin 1- 28. 56 1. 5%) Cost to C (Margin 0. 5-1%) 28. 28 475gm SKU 20 17. 6 17. 25 17 16. 9 225gm SKU 10 9 8. 87 8. 77 8. 73 Considering 40% manufacturer margin, the cost that can be incurred is Rs. 17 per Kg 15 | P a g e Market Plan for P Detergents Pricing of different P products Costing We came to these prices as we made our own basic detergent. Here the major difference lies in the cost of enzymes. These enzymes, colour, perfume, oxygen-balls are the added features in the quality of detergent. Cost of enzymes is important as its range varies from Rs 20/- per 5 kg for local enzymes to Rs 2000/-kg and above for active enzymes. The companies have different mix of enzymes and add-ons that provides a particular attribute to a brand. Further the cost of Distribution and Promotion is added to the cost of manufacturing. Brand Weight Kg Price Rs(A) Price/1 kg Cost to retailer (Margin 12%) 294. 80 277. 20 149. 60 1. 76 175. 12 123. 02 545. 60 342. 32 436. 48 17. 60 0. 88 49. 72 Cost to Wholesaler (Margin 1. 5%) 290. 38 273. 04 147. 36 1. 73 172. 49 121. 18 537. 42 337. 19 429. 93 17. 34 0. 87 48. 97 Cost to Distributor (Margin 1%) 287. 47 270. 31 145. 88 1. 72 170. 77 119. 97 532. 04 333. 81 425. 63 17. 16 0. 86 48. 48 Cost to C (B) (Margin 0. 5%) 286. 04 268. 96 145. 15 1. 71 169. 91 119. 37 529. 38 332. 14 423. 51 17. 08 0. 85 48. 24 Price A-B Ariel 2 in 1 Ariel 2 in 1 Ariel 2 in 1 Ariel Oxyblu Ariel Front -o-mat Ariel Oxyblu Ariel Oxyblu Ariel Oxyblu Ariel Ultramatic Tide Naturals Tide Plus Tide Plus 16 | P a g e 3 2 1 0. 014 1 1 4 2 3 0. 4 0. 013 0. 95 335 315 170 2 199 139. 8 620 389 496 20 1 56. 5 111. 67 157. 50 170. 00 142. 86 199. 00 139. 80 155. 00 194. 50 165. 33 46. 51 76. 92 59. 47 48. 96 46. 04 24. 85 0. 29 29. 09 20. 43 90. 62 56. 86 72. 49 2. 92 0. 15 8. 26 Market Plan for P Detergents Tide Plus Tide Plus Tide Plus 6 2 0. 95 430 150 74 71. 67 75. 00 77. 89 378. 40 132. 00 65. 12 372. 72 130. 02 64. 14 369. 00 128. 72 63. 50 367. 15 128. 08 63. 18 62. 85 21. 92 10. 82 Pricing strategy for P detergent depends on the SKUs and brands. The New Product in popular category was following market-penetration pricing and give flat margin along the supply chain. This will help them promoting the product along value chain and also enhance the shelf space for the product. Established brand like Ariel and Tide follow different pricing strategy along their product line depending on the features and weight . Different promotion techniques are used long with traditional medium of Print and Television advertisement. This adds to the final price of the product. Brand Ariel 2 in 1 Ariel Oxyblue Tide Plus Ariel Oxyblue Ariel Ultramatic Ariel Oxyblue Tide Naturals Weight( kg) 3 4 0. 95 1 3 2 0. 4 Weight(gm) Price(Rs) 3000 4000 950 1000 3000 2000 430 335 620 56. 5 139. 8 496 389 20 Offer MRP 410/-, Discount 75/2+2 74 154 Discount on MRP 597 Free Bucket 400+30 gm Price/10 gm 1. 12 1. 55 0. 59 1. 40 1. 65 1. 95 0. 47 As seeing from the above table, the pricing strategy ranges from product line, Product bundling pricing, Discount pricing etc. 17 | P a g e Market Plan for P Detergents Brand Ariel OxyBlue Price/10grm 1. 95 Features Has a very nice aroma leaving your clothes ultra clean without the use of any bleaching. The potential of oxyblu cleans and degrease your daily cloth leaving a very nice and fresh smell Exclusively for Top load washing machines. The unique tumble wash technology of top-loading machines needs a special chemistry, which Ariel Ultramatic provides. It completely eliminates the need to bucket soak and a scrub Exclusively for front load washing machines. The unique tumble wash technology of front-loading machines needs a special chemistry, which Ariel Front-o-Mat provides. Using Ariel Front-o-Mat completely eliminates the need to bucket soak and a scrub. Ariel Spring Clean with a floral fragrance, and Ariel Fresh Clean with a refreshing fragrance. combination of „superior cleaning? and „a choice of fragrances? Tide provides „Outstanding Whiteness? on white clothes excellent cleaning on coloured clothes as well. With fragrance of jasmine and superior Superior washing with lemon and sandal fragrance Ariel Ultramatic 1. 65 Ariel Front-O-Mat 1. 99 Ariel 2 in 1 1. 58 Tide Plus .75 Tide Natural .47 18 | P a g e Market Plan for P Detergents Distribution Channel and strategy: Manufacturer Agents(C Regional Distributor F)/ Sales Large retail stores Distributors Consumers Business Consumers Retailers Wholesalers Consumers Retailers Consumers Ariel is facing a major problem of availability in India and this can be tackled only by improving the distribution system. This can be achieved by creating distributors of global standard and by establishing Customer Business Development strategy. CBD (Customer Business Development) is a multifunctional strategy with a view to deliver volume and profits to the company. By partnering with the „Customers? the company ensure maximum involvement. CBD also aims at building the sales, shares and profits of the Customer (distributor). This leads to a decrease in the number of distributors however leads to an increase in profit per distributor. Another important step is to increase the coverage from 6. 2 lakh stores to at least 9 lakh stores by offering special discounts/ promotional offers to the retailers via the distributors The Importance of Distribution Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user. A company? s channel decisions directly affect every other marketing decision. Place decisions, for example, affect pricing. Marketers that distribute products through mass merchandisers such as Big Bazaar will have different pricing objectives and strategies than will those that sell to specialty stores. Distribution decisions 19 | P a g e Market Plan for P Detergents can sometimes give a product a distinct position in the market. The choice of retailers and other intermediaries is strongly tied to the product itself. Manufacturers select mass merchandisers to sell mid-price-range products while they distribute top-of-the-line products through high-end department and specialty stores. The firm? s sales force and communications decisions depend on how much persuasion, training, motivation, and support its channel partners need. Whether a company develops or acquires certain new products may depend on how well those products fit the capabilities of its channel members. Some companies pay too little attention to their distribution channels. Distribution strategy is considered to be the most effective because it affects the pricing strategy a better distribution strategy can lead to a better profit position and in turn would benefit the channel partners. Promotion Plan Brand Ariel Plan Increase frequency Message Arouse desire to buy, communicating effectiveness of fabric cleaning Maintain reach and Remind-awareness, frequency levels with hold interest existing ads Increase advertisement, sponsoring events Inform-awareness, gain attention Expected Results Meet target sales forecast Continue to saturate market with existing message Meet target sales forecas Tide New product P has only 3% share in television advertisements which is very low compared to its competitors. Ariel: The promotion will focus on women and youth and how using Ariel can save their time as it has very quick cleaning ability. This will be achieved by extensive advertising program. Regular advertisement for Ariel and Tide to create top of the mind consumer awareness of brand: These ads will be aired on business family entertainment channels like Colours, Star Plus, Sony, Zee during their prime time, on sports channels during special events and on lifestyle channels such as NDTV imagine zoom. Magazines like Femina, Cosmopolitan, Grihshobha, etc. 20 | P a g e Market Plan for P Detergents Budget Media Mediums Media Electronic/mass TV media Cost calculation (52 Days) x (4 Channels) x (2 Times a Day) x (2,00,000/30 Sec) Radio (52 Days) x (2 Channels) x (5 Times a Day) x (700/10 Sec) ICC twenty20 (20 slots per World Cup match for 27 matches) x (2. 5 Lakh /10 sec slot) Newspaper (52 days(Sundays))x (3 Newspapers) x (Rs. 450/sq. cm) Magazines (2 Magazines) x (6 issues) x (30,000 per issue per ad) Total Cost Rs. 8,32,00,000 Rs. 3,64,000 Rs. 3,50,00,000 Print Rs. 70,200 Rs. 3,60,000 Total Sales Force Total Rs. 21,89,94,200 50 executives x 12 x 15,000 per Rs. 90,00,000 month Rs. 22,79,94,200 Marketing Implementation, Evaluation, and Control The five modules of MIEV are: 1. Annual plan control It comprises at least five performance gauging tools: I. Sales analysis: ACTUAL SALES: RS. 20. 40 billion TARGET SALES: RS. 19. 77 billion Market-share analysis: (19. 77*100)/135. 72= 14. 57% Expense-to-sales analysis Rs. 227,994,200 Financial analysis Profit Margin= 2. 73/19. 77= 0. 14 II. III. IV. 21 | P a g e Market Plan for P Detergents 2. Profitability control: Money spent on Media i. e. on print mass media: Rs. 218,994,200. 50 Sales Force executives, earning 15000/month: Rs. 9,000,000 This would result in Net profit of 2. 73 billion 3. Efficiency control: It involves micro level analysis of various elements of the marketing mix including sales force, advertising, sales promotion distribution. Money spent on Media i. e. on print mass media: Rs. 218,994,200. 50 Sales Force executives, earning 15000/month: Rs. 9,000,000 4. Strategic control: Strategic control processes allow managers to evaluate a company? s marketing program from a critical long-term perspective. This involves a detailed and objective analysis of a company? s organization and its ability to maximize its strengths and market opportunities. ? To arrest the fall of market share ? To improve distribution channel and increase availability through-out the country ? To revive the brand image of Ariel as premium laundry detergent P? s detergent market share is not increasing at fast pace, so our new marketing strategy would enhance it. We have reduced the number of distributors, converted them to mega-distributors, that would decrease the product cost increase Net profit. We are also investing 22. 8 crores in Advertisements promotions, so as to increase the brand image of Ariel. We are also going to add a new chemical to the product, to enhance the effectiveness of detergent. 5. Marketing audit We are going to Target Sec A1-E3. For each segment we have different SKU of Ariel Tide. Changes could come from marketing research function. For example, results of a customer satisfaction study may signal to modify the new product that is being offered 2 | P a g e Market Plan for P Detergents Marketing Changes and contingency plans ? If a new brand is launched in competition with Tide then promotional expenditure for Tide has to be increased to maintain the market share. This may involve Price-offs and Bonus packs which will increase expenditure ? If a competitor launches new product or reacts aggressively to P? s plann ed new product in low-price segment by reducing price then free samples would be given in order to encourage trial Review of Company website The look of the site is quit basic and pedestrian. There is no use of graphics, animation and sound. Very limited information is present on the website about the company and its different brands. Few Characteristics of the Site Look and feel readability Ease of use Site map Return to Home Page from any page Use of attractors Use of valuable graphics Use of valuable animation Use of valuable sound Level of interaction Available in multiple languages Accessibility for the disabled Automatic email response Personal email response The company stock price performance Improvements that can be done: ? Use of web 2. 0 to develop a Rich Internet Application ? Popular advertisements can be streamed though site and can be share by the visitors on their various social networking site profiles ? Information about latest offers, competitions, freebies and new products should be present on site ? Strong social media presence with links to Facebook, twitter etc. profiles on the site. ? Site should be regularly updated with latest news casts on it Poor Yes No Yes No No No No Low No No No No No 23 | P a g e Market Plan for P Detergents There should be better feedback and complain soliciting forum on the site for better consumer relationship ? It should give the user flexibility to choose his regional language and text and advertisements should be displayed accordingly 24 | P a g e Market Plan for P Detergents References Indiastat. com EBISCO P. com P-India. com Principles of Marketing Wikipedia. com dnaindia. com/money/report_procter-and-gamble-gains-at-costof-profitability_1567479) ? Econo mics. com ? DNA ? ? ? ? ? ? ? 25 | P a g e

Analysis and Evaluation of Aspects of Pastoral Care and Mentoring in Essay

Analysis and Evaluation of Aspects of Pastoral Care and Mentoring in the Educational Contest - Essay Example ..............................10 Opportunity Costs V Opportunity Gains.....................................................11 Specific Pastoral Needs and Strategies.......................................................12 Conclusion †¦..............................................................................................14 References...................................................................................................15 Introduction This paper undertakes an in-depth enquiry into the concepts of pastoral care and mentoring in the educational context. This involves a critical analysis meant to evaluate aspects of pastoral care and mentoring. In attaining this end, the researcher undertakes a critical evaluation of the specific pastoral needs of students and examines the strategies for the attainment of this end in educational institutions. The paper examines how pastoral care and mentoring supports in effective learning. This is done through an examination of t he needs of people in the educational system. It also analyses the various strategies in the attainment of these ends. There will be an assessment of the advantages and disadvantages of each of the strategies. The analysis will conclude on the ends that each strategy meets in terms of specific pastoral care. The following objectives are examined: 1. A critical analysis of pastoral care and mentoring in the educational system. 2. ... Best states that â€Å"pastoral care marks an evolution of education from a purely academic system to one which incorporates social and family oriented lessons† (2000 p3). This means that Pastoral care seeks to integrate the important aspects of life that were primarily taught by parents and the society to children in the society before the coming of the Industrial Revolution. In other words, the social system of Britain was quite distinct in about five hundred years ago. However, in modern times, changes in the socio-economic system of Britain and other nations has caused the focus of society to shift from social values to one where efficiency, economic gains and independence are emphasized. As such, pastoral care attempts to recreate and inculcate the social value systems and structures that were taught informally before fundamental changes to the society occurred. The system through which most schools do this is through pastoral care, affective education, guidance and couns elling and personal/social education (Best, 2000). This is strongly steeped in Christian traditions and systems of trying to get people to be morally and socially upright right from an early stage. The world Pastoral care has a Latin root, pascere which means to feed. Best traces it to the early Anglican systems of Britain where Pastors were required to 'feed' their 'flocks' through care and other forms of mentoring and supervision systems which ensured that the members of the Church carried out what was taught in the Church and also raise their children in accordance with acceptable standards and traditions (Best, 2000). Pastoral Care became common in Cambridge and Oxford and gradually spread to secular state

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American History Essay Example | Topics and Well Written Essays - 1500 words

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Satiation in John Milton’s Paradise Lost and Margaret Cavendish’s Blazing World Hell is huge but it isn’t big enough. Within the text of Paradise Lost by John Milton, it is, A universe of death, which God by curse Created evil, for evil only good,Where all life dies, death lives, and nature breeds,Perverse, all monstrous, all prodigious things,Abominable, inutterable, and worse†¦ (II.622-6)There is no satiety in Hell. Eden, by comparison, is a relatively small place in Milton’s epic poem, but it seems to be an environment replete with satisfaction. Or is it? We students of experiential literature owe Milton a debt of gratitude for helping us to experience our forebears’, that is Adam and Eve’s, lack of satiation within a paradisiacal environment. This paper will explore the topic of satiety within that environment; and, along the way, discuss the concept of singularity found in Cavendish’s Blazing World for comment upon that satiation. Milton begins at the middle of his epic with an appeal to music, a universal and fulfilling language, â€Å"Restore us, and regain the blissful seat, Sing Heavenly Muse† (I.5-6).He immediately places us after the fall and takes us beyond sentience with an invocation to a muse, only this muse is beyond all muses and this epic is above all epics: I thence Invoke thy aid to my advent’rous song,That with no middle flight intends to soar Above th’ Aonian mount, while it pursues Things unattempted yet in prose or rhyme. (I.12-16) Milton establishes himself as the legitimate teller of the tale – and this tale will take us beyond the mythology of the Greeks’Aonian Mount and inoculate us against Hell’s prodigiousness. He is taking us beyond mythological or explanatory pictures of ourselves, to an area where we may bask in a greater comfort: Taught by the Heav’nly Muse to venture down The dark descent, and up to reascend, Though hard and rare: thee I revisit safe,And feel thy sovran vital lamp†¦ (III.19-22) In her note to the reader in The Description of A New World, Called The Blazing World, it is evident that Margaret Cavendish seeks to take us beyond mere studious thoughts, to a place sated with fancy: And this is the reason, why I added this piece of fancy to my philosophical observations, and joined them as two worlds at the ends of their poles; both for my own sake, to divert my studious thoughts, which I employed in the contemplation thereof, and to delight the reader with variety, which is always pleasing.

Interrelationships with Culture and Visual Entertainmen Essay

Culture and visual entertainment media have an interrelationship with each other such as film and television. As the years go by and more and more television shows and movies have been created they have in my opinion become of a reflection of our cultural times. Society is watching the films and television and seeing that they can relate to what they are watching which then they are able to take away a message. People can see visual instead of having to read to learn which can give them a different perspective that they may not have thought of on their own. As people view the visual entertainment they and see what is being influenced from the way people act, dress, talk, and so forth since it is what is shaping our culture. The Brady Bunch is an example of how families were starting to see that families can merge together and become one family, the outfits and hairstyles were being mimicked by people in everyday life. I remember watching this show thinking how â€Å"cool† is it to have two families merge together. This showed that the social influences of visual entertainment media can be positive. People can still watch visual media that is been out dated but still learn about American culture with such shows. Another example is â€Å"The Breakfast Club† this movie is a classic and still very relevant to how our American culture is shaped. In this movie they look at individuals and show that even though we are from all walks of life such as a jock, nerd, snob, shy, and criminal that we all have similarities in the end if we stop and take a moment to see. I Love Lucy† was a huge influence on visual entertainment people wanted to have the grace, the silliness, and could also see that they lived modestly which made it relate to society. Visual media can be negative as well a positive influence on social behavior. When we view visual entertainment I would say majority want to emulate the celebrities that they are viewing which can be negative or positive depending on that moment. People want to fit in society and with visual entertainment that can shape them in to something different. I remember during the eighty’s all of the shows and movies I watch were all the underdog wins in the end and I felt that this is what I want I want to be the underdog the stand along and befriends with everyone. Guess what I was that person I still am that person as well as I take up for the underdog and befriend everyone as well as treat everyone with respect no matter what. I can thank â€Å"Sixteen Candles, Full House, The Breakfast Club, The Outsiders, and I Love Lucy† were all visual entertainment that made me who I am as well as a lot of others.