Competitor Analysis of Dahlie Essay

Main CompetitorsAlthough Darlie has gained a verbotensized mercantileize sh be in the toothpaste merchandise in Malaysia, it hushed faced the ambition from other toothpaste companies in this industry. The two of the of import competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste, Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long conviction and has established its influence among the customers. It has successfully making the customers to bring tush loyalty toward Colgate. Besides that, Colgate has antithetic types of toothpaste, which can satisfy divers(prenominal) ineluctably of the customers. This has fulfilled the needs and wants of the customers and directly competes with Darlie as the product range of Colgate and Darlie are kind of similar. Nowadays, a lot of people are facing different types of odontiasis hassles, such as sensitive tee th, gum ailment and tooth decay. Therefore, they tend to buy the toothpaste which can attend them to solve their teeth problems. Sensodyne is focusing on solving sensitive teeth problem and is recommended by dentist to be used. It has molded the brand image of Sensodyne to become lord and high class toothpaste. Therefore, although Darlie also has their give sensitive teeth toothpaste, people still prefer Sensodyne as the look for the brand image. Therefore, Colgate and Sensodyne become two of the main competitors for Darlie in Malaysia toothpaste market. Comparison of Colgate and Its CompetitorsDarlieColgateSensodyneMarket overlap in MalaysiaIn 2011, Darlies market share is 31%.In 2011, Colgates market share is 60%.In 2011, Sensodynes market share is 5%. soft touch customerTheir target customers are those urban people who are above 18 geezerhood old, and pay attention to their spoken exam health. The target customer is mothers with kids who make toothpaste get decisions fo r the family and people who carefor their oral health. The target customer is the adults from 20 to 60 years old who faced sensitive teeth problem.Promotionvictimization websites, advertisements and TV moneymaking(prenominal) to advertise. Having promotions in supermarket.Using website, advertisement, and TV commercial to advertise. Having some promotions by giving impoverished gifts.Colgate School Program give out free samples to kids and teach kids the way to brushing teeth properly. Bright Smile, Bright prox program promote the importance of oral health through education and prevention. Using websites, various advertisements and TV commercial to tie customers. Promotion through dentist and alveolar clinic.Chill Test in hypermarket. legal injuryThe price range of Colgate is between RM7.95 to RM10.60.The close to expensive toothpaste is Colgate Sensitive Pro Relief. The cheapest toothpaste is the Colgate lawful tube.The price range of Sensodyne toothpaste is from RM9.90 to RM12.90.ProductHaving different range and types of toothpaste.For instance, fresh breath, whitening, sensitive teeth and enamel protection.Specializing in the preservation and interposition of oral hygiene. Create an array of 40 different patented toothpastes keeping Colgate competitive. Having 13 different classifications and varieties of Colgate toothpaste. Consists of different types of toothpaste, but in the first place focuses on the sensitive teeth issue. gift roughly at all supermarket and mini market.Very convenience to buy it.Almost all super markets and pharmacies carry Colgate Toothpaste. buttocks sometimes be found in more prominent locations when on bargain or launching new products into the market. Distributed indirectly. visible(prenominal) in all hypermarkets, supermarkets and pharmacies, Chinese aesculapian halls and mini markets in Malaysia. Length of time in line of workDarlie started its business since 1933.It has taken 80 years in the toothpaste industry. Colgate-Palmolive started its business in 1806.It has taken 207 years in the toothpaste industry.GSK produced Sensodyne in 1961.It has taken 52 years in the toothpaste market.(Source from Colgate, 2013 and Sensodyne, 2013)